Share more information. Update anytime. Link your physical ROAD iD to a robust, secure online profile for as low as $6.99 per year.
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Fun fact: when we launched ROAD iD, the FIXX iD was the first—and only—ID we offered. Named for running legend Jim Fixx, it’s our lightweight, reliable, durable classic—ready for any run, ride, or “let’s-see-where-this-goes” adventure. Think of it as a military dog tag with a glow-up: matte-finish, jewelry-quality, and unmistakably ROAD iD. Each FIXX ID rides on an adjustable 27 in (68.5 cm) stainless-steel bead chain. Most importantly, it puts life-saving info around your neck, so you get real peace of mind—every day.
Why you’ll love it
✓ Looks great — Classic tag, modern swagger. It’s military-styled, clean, matte, and tough as nails. It’s ID for life.
✓ Lasts forever — Premium materials, built-to-last construction, and super-crisp engraving that’s guaranteed for life.
✓ Could save your life — Who you are, who to call, and other crucial details—right on your neck when seconds matter. It’s not just a piece of gear; it’s peace of mind. Made for miles. Ready for maydays.
✓ Always-on dependability — Analog by design. No batteries to die, no signal to drop. Works everywhere, all the time.
✓ Goldilocks fit — The 27 in (68.5 cm) stainless steel bead chain can be trimmed to any length. Not too tight, not too loose—juuussst right. Mama bear approved.
✓ It’s Who I Am — A simple ID with a big message: I’m off the couch, I choose adventure, and I’m someone’s someone. Make it yours.
Built on trust
My amazing team and I are real people, just like you. We design, engrave, and ship every order in Kentucky. If you don’t love it, you don’t pay for it. We’ve got your back with free returns, a lifetime engraving guarantee, and humans who actually pick up the phone. Shazam.
One size fits all.
Dimensions
1 in x 2in | 2.5 cm x 5.1 cm
Weight
.5 oz | 14.2 grams
Material
The stainless steel FIXX ID is Laser Engraved, Surgical Quality Stainless Steel with a matte finish.
Water Resistant?
Yup, fresh and saltwater safe.
The Stainless Steel chain is a 27" ball chain. It can be easily shortened to any length below 27" with a pair of wire snips or a sturdy pair of scissors. To avoid choking hazards, the chain is designed to break under 20 lbs. of pressure.
Why is it named the FIXX ID?
Sure, FIXX is short and catchy, but this product has a powerful namesake: Jim Fixx. The, ahem, mature readers in the crowd may recognize that name. He’s a writer and fitness guru who helped make running a popular sport back in the late ’70s and early ’80s. His best-selling book, The Complete Book of Running, encouraged countless people to lace up and hit the road for regular runs.
Tragically, Fixx suffered a fatal heart attack while out for a solo run without identification. He was found by a passing motor cycle rider and later identified by a nearby business owner. We’re inspired by his spirit and legacy, and we think outfitting as many runners as we can with an emergency medical alert dog tag is the least we can do.
Why does the FIXX ID have a notch on it?
For any military buff, it’s a direct nod to the classic dog tag designed by the U.S. military from the ’40s through the beginning of the ’70s - overlapping with both World War II and Vietnam. Originally, these notches had a strictly utilitarian purpose: They held the tags in place while they were embossed with a soldier’s identifying information. We’ve included it in our design as a subtle tribute to all the veterans out there who served with those original tags
The FIXX ID
Back in 1999, the FIXX ID was the first (and only) ID we offered. Our take on the classic military dog tag design, these are still one of the world's most recognizable forms of identification. And thankfully, after a brief hiatus, they’re back and better than ever! The FIXX ID tag now features a sleek, matte finish for improved legibility, 7 lines of text, and a more durable design that just might save your neck one day.
How the FIXX got its name and notch: The All-True Story Behind the FIXX ID Dog Tag
Give a custom ID tag to someone in your life or get one for yourself that you can wear as a necklace, attach to your backpack, or fasten to any other important belongings. When you’re traveling alone or exercising alone, the IDs can help in the event you’re injured or in need of medical attention.
With 7 lines of clear text, you can list contact numbers, food or drug allergies, and other important medical information.
Our ID tags have the classic, cool vibe of military dog tags. These can also easily pass for pet tags for your four-legged friends, but for that specific purpose, we have developed pet ID tags and collars for cats and dogs. Keep your dog’s tags jingle-free with our Dog iD tags.
Note: Image options are emblazoned on the opposite side. Chain length is 27 inches.
Link your physical ROAD iD to a secure online profile that contains additional emergency contacts, medical history, and much more - instantly accessible to first responders. As low as $6.99/year.
30 day FREE trial. Membership for as low as $6.99 per year.
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One Year $19.99 (cancel anytime) |
Two Year $31.98 ($15.99 / year) |
Five Year $49.95 ($9.99 / year) |
Ten Year $69.90 ($6.99 / year) |
Family Pricing: You only pay one membership fee - no matter how many profiles or IDs are linked to your account.
Welcome back! Make sure you select + iD PROFILE as you are placing your new order. Then, add your new ID to your existing iD PROFILE account for no additional charge. In fact, your new ID includes 30 days of free membership.
Family Pricing: You only pay one membership fee - no matter how many profiles or IDs are linked to your account.
Heads up: For security reasons, your new ID will be engraved with a new serial number and PIN. When you receive your new ID, be sure to link it to a profile in your account.
Yes. Adding iD PROFILE is great for:
Storing more information - a lot more. A physical ROAD iD only fits a limited amount of information. iD PROFILE gives you a secure way to store a complete medical history, medications, emergency contacts, and more—giving first responders quick access to important health information.
Keeping important information current. Make easy updates whenever your health, medical, or emergency information changes.
Protecting privacy. Instead of engraving sensitive information on your ROAD iD, keep it secure in your online iD PROFILE.
Traveling. Whether you're exploring across the country or around the globe, you can store travel plans, insurance details, and passport information in your iD PROFILE.
Those who never want to order another ROAD iD. Life changes—and your iD PROFILE makes it easy to keep up. Simply update your information online without having to order a brand-new ROAD iD when something changes.
I’m new here. What’s next?
After you complete your ROAD iD purchase, you'll create an account at idprofile.com where you'll create your online profile. After you receive your physical ROAD iD, you'll link it to your online profile. It's easy peasy. We'll send you detailed instructions—just in case.
I already have an iD PROFILE account. What’s next?
When you receive your new ROAD iD, simply link it to a profile in your iD PROFILE account. Yep, it's that easy.
How will first responders access my iD PROFILE?
In a snap. They will use the Serial and PIN numbers on the back of your ID along with the phone number or website engraved on your ROAD iD faceplate.
How secure is my iD PROFILE?
Fort Knox secure. We treat your security and privacy seriously. We use the latest Secure Site technology and adhere to a strict Privacy Policy. We refuse to share your personal information with any unauthorized entity.
Why do I get a unique/new Serial and PIN on every ID?
For security reasons. Let's say you lose a ROAD iD. You’ll report that specific iD as lost so that your profile can no longer be accessed with its Serial and PIN. If all your ROAD iDs had the same Serial and PIN, they'd all be as useless as the one that was lost.
FAQ
Of course! We even offer a "real" guarantee - you know, like companies used to offer. If you are not satisfied with your order for any reason, you can return it for a full refund or exchange. Additionally, our stainless steel ID carries a lifetime guarantee. That's right, if you are tough enough to wear out our stainless steel, laser engraved ROAD iD, we will replace it at no charge. We challenge you to destroy them (through natural wear - gunshots and hand grenades don't count).
NOTE: Our lifetime guarantee applies to the stainless steel ID plate only. The bands and straps that they are attached to are not covered for life. We do, however, offer low-cost replacement bands and straps for all of our IDs.
The delivery date will depend on your shipping location and the ship method selected during checkout. See our options below:
UNITED STATES
Standard $6.99 | 2-4 days
Priority *approx $7 | 1-3 days
Next Day *approx $30 | 1 day
WORLDWIDE
Standard $9.99 | 5-10 days
Taxes and duties are included in the shipping price for orders shipping to Australia, Canada, Germany, Mexico and United Kingdom. All other countries may be subject to import duties and taxes.
Your discount code/gift card can be entered during checkout. Once you begin checkout, enter your code in the “gift card or discount code” text box.
Note: only one discount code can be applied per order.
Did you make a mistake? Did we make a mistake? If so, no worries. Making things right is easier than you think.
Before you dig out the packing tape and trudge over to the post office, fire off an email to: help@roadid.com
Include your order number (if you have it) and a brief description of the issue. One of our Customer Service unicorns will hook you up with a hassle-free solution.
Prefer to call? Simply give us a holler at 800-345-6336, Mon-Thu: 9am-5pm ET, Fri: 9am-4:30pm ET. You’ll be greeted by a friendly, helpful human being. Not some silly robot.
