Founder's Fodder
Catch up on quarterly letters from ROAD iD Co-Founder and CEO, Edward Wimmer.
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THE ROAD iD STORY
Sexy cars, golden locks, and a near-miss with a giant truck. This is the story of how ROAD iD was born. Check out (and share) how this basement start-up now saves lives and empowers adve...
Blessed Beyond Measure
It’s 5pm on Sunday night...and I’m struggling to find the words to express my feelings of gratitude for YOU and our entire ROAD iD family.“Blessed Beyond Measure” keeps coming to mind. Sure, 2020 w...
I Freaking HATE/LOVE making mistakes
If you’re anything like me, you rarely make mistakes. Am I right? Can I get an Amen?Oh, how I wish this were true. Most of us make mistakes. all. the. time. Three years ago, I threw my leg over a M...
This one hit me. Wow!
We recently received this email…
Love what you do! I was found deceased on the road a few years back... cycle collision with a deer. A cardiologist found me. He resuscitated me, then called the fir...
The One Thing
It’s 8:00 am on Monday morning, coffee in one hand, computer in the other (yes, that’s a special skill - it only took 10,000 hours of practice to master). I must admit that I’m feeling a bit tired...
Let's Get Personal
I’m not big on New Year’s Resolutions. I’ve always thought they were a bit corny and tad cliché. But, I’ve got some things I want to achieve in 2022…and sharing them with you will help keep me ac...
The View from 30,000 Feet
I'm stuck in Detroit's airport...on my way to a running event. So, I'm going to use this as an opportunity to fill you in on what's going on at ROAD iD. So, here it goes...
It's hard to believe tha...
Business
Here Comes Tomorrow
I entered this world in 1977.
My mother drove me home from the hospital on her lap, no car seat. As a kid, I raced my bike helmetless on wooded trails, regularly played lawn jarts, never wore a sea...