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ROAD iD is a durable, rugged, athletic, fashionable line of identification gear. We provide various forms of ID to allow a person to decide where they want to wear their vital Identification. We encourage active people who participate in outdoor activities to wear ID and not take the chance of being unidentified in the event of an accident. It is far better to wear ID and never need it than to need ID and not have it. To see our various products, please check out our catalog page.

ROAD iD was created on the concept that active people should wear ID as part of their gear when participating in outdoor activities. It was started by a couple of guys who began to wonder "why in the heck don't we have ID on us when we go out for a run or a ride?" We looked at our dogs, they had ID. But, if we had an unexpected accident, while running or cycling, we would be in bad shape - nobody would know who we were or who to contact. That freaked us out.

ROAD iD, is a Kentucky-based company. The founders are Edward Wimmer and Mike Wimmer - a father and son team. "ROAD iD is our business - getting people to wear ID is our crusade." Everyday, people leave their homes without any form of identification. The only way to have identification with you all the time is to wear it. Wearing ID will ensure safety and peace of mind - for you and your loved ones. To learn more about us, our journey, mission, and dream, please visit our story page.

ID should be as common and important as putting on a seat belt when getting into a car, or strapping on a bike helmet to go for a ride. Identification is important for people of all ages. If you are a runner, cyclist, jogger, walker, hiker, climber, skater, skier, boarder, or someone who doesn't spend all of their time on the couch, then we encourage you to wear ID. Kids need ID too as they rarely have ID when they go out for a bike ride or walk to school.

Here are some stats for you: Each year over 450,000 of us are taken to hospitals unconscious and without ID. Year after year, over 122,000 runners, walkers, and cyclists are hit by cars. Thousands more suffer blackouts, concussions, heart attacks, heat strokes and other serious accidents. The National Safe Kids Campaign estimates that "every day, 39,000 children are injured seriously enough to require medical attention."

"Not having ID while participating in outdoor activities is a serious risk — a risk that we no longer have to take. We shudder to think that we could be lying in a hospital and the medical staff would not know who to contact or even who we are — simply because we did not have ID. In the event of an accident, we want our family to be contacted immediately. We want them to be at our side as quickly as possible. We want to ensure that we receive proper medical treatment. We encourage everyone to wear ID and stop taking chances." - Edward Wimmer & Mike Wimmer, Owners

To learn more about why you should wear ID, check out some of the testimonials from ROAD iD customers.

It's simple; we make certain that we offer the best possible product. ROAD iD is the highest quality, toughest, most rugged, fashionable line of identification available. We laser engrave every ID on site. This type of engraving enables us to achieve a superior quality of engraving. The laser technology makes very crisp and clean images on all of our ROAD iDs (other companies typically use embossed or rotary engraving procedures that produce inferior images). 

We also use the highest quality stainless steel available. In addition, we are the only company that caters to the specific needs of athletes and active people. Our IDs are unique because we service unique individuals. You can count on us to be quality freaks and stand behind every product we sell. To our knowledge, no one is offering anything that compares to ROAD iD.