Early Bird SaleUp to 50% Off

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Trusted since 1999
  • 100,000+5-star reviews
  • est. 1999ky, usa
  • 5 million+lives impacted

Peace of Mind to Fit Your Lifestyle

ROADiD Garmin ID on tattooed cyclist's wrist.50% off
SHOP GARMIN IDs

Sleek, tailored, always on.

From $19.99$39.99
Red and silver ROADiD with engraved text on a wrist against a neutral backgroundUp to 50% off
SHOP WRIST IDs

From sporty to posh.

From $14.99$29.99
Close up of runner sitting down adjusting their ROADiD Apple Watch engraved ID.50% off
SHOP APPLE IDs

Slide-on life-saving iD.

From $19.99$39.99
Close up of kid wearing a blue and slat ROADiD Kids Stretch ID with engraved text on a blurred background30% off
SHOP KIDS IDs

Cool for school & pool.

From $17.49$24.99

As featured in

  • Today
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  • Entrepreneur
  • GearJunkie
  • VeloNews
  • Shape
  • Triathlete Logo
  • Logo for Runners World
  • Logo for Inc.

NEW HERE?

FIND OUT WHY MILLIONS WEAR ROAD iD

and meet one of our Founders while you're at it.

‣ 5 million+ Lives Impacted

Keeping track of y'all since 1999. And we don't take that responsibility lightly.

‣ Lifetime Engraving Guarantee

We even offer a "real" guarantee - you know, like companies used to offer.

‣ If You Don't Love It, You Don't Pay for It

If you’re not thrilled, you don’t pay. No guilt trips. No awkward breakups.

‣ Designed, Engraved and Assembled in KY

Seriously, stop by some time, but be sure to bring cookies with you.

OUR STORY YOUR STORIES
  • ROADiD 5million lives impacted RTB Icon 5m+ Happy Customers
  • ROADiD 100k 5 star reviews RTB Icon 100k+ 5-star Reviews
  • ROADiD Improves outcomes RTB Icon Life-saving iD Since 1999
A woman jogging in a mint green athletic tank top and black leggings in front of a colorful graffiti-covered brick wall wearing ROADiD.WRIST IDsUp to 50% off
From $14.99$29.99
A male cyclist in a black cycling jersey and matching shorts, wearing a white helmet and sunglasses, riding a road bike on a blurred outdoor road wearing ROADiD.WATCH IDs50% off
From $19.99$39.99
A young girl with blonde curly hair wearing a bright pink short-sleeve top and striped shorts, standing outdoors in a wooded, mountainous environment wearing ROADiD.KIDS IDs30% off
From $17.49$24.99
A man hiking in a forest, wearing a light gray button-up shirt, dark hiking pants, and a large black and green backpack wearing ROADiD.SHOP ALLUp to 50% off
From $9.99$19.99
Get it fast!!
Collage of cyclists on a mountain trail with helmets and sunglasses wearing ROADiD.
Man riding a bike with a dog on his shoulders in a forest setting wearing ROADiD.

here are some people we admire

MEET OUR AMBASSADORS

Explore their stories

AND CHECK OUT THEIR COLLABS

Sarah Sturm collab band nav image.shop sarah sturm collab50% off

It's supposed to be fun!

From $14.99$29.99
Pink ROADiD with a rose gold plate on a pink backgroundSofia Gomez Villafañe collab30% off

It's pink. Goes with everything.

From $17.49$24.99
Keegan Swenson collab band nav image.keegan swenson collab50% off

Not dead yet!

From $14.99$29.99
Ali Tetrick collab band nav image.SHOP ALI TETRICK COLLAB50% off

#WatchTheFemmes.

From $19.99$39.99
Nav image for Alexey collab ROADiD band featuring Sir Willie the Weiner drawing.alexey vermeulen collab50% off

Sir Willie the Weiner.

From $14.99$29.99

She makes winning look easy. It isn't.

Unseen Miles: Sofia Gomez Villafañe

Watch the film

From how it started to how it's going.

STORIES BEHIND THE iD

How it all started - the Founding Video
Purpose Over Profit
Keegan Swenson on why he wears ROAD iD
Sofia Villafane on why she wears ROAD iD
Alexey Vermeulen on why he wears ROAD iD

Since 1999

Our Positive Impact

We make gear that helps get you home. Every order also gives back to the places we live, work and ride. Here's what the ROAD iD community has done together:

5,000,000+

Lives impacted

Keeping track of y'all since 1999.

$2,591,550

Donated together

A portion of every order, at no cost to you.

Eddie the Yeti taking customer service calls at a desk, kicking his foot up - drawn by Marty Englert.

Mythical Customer Service

Our Customer Service team is legendary.

(Seriously, The Odyssey is based on them).

They're always happy to help, and you can reach them at the hours below.

Mon-Thu: 9am-5pm ET, Fri: 9am-4:30pm ET

Call Toll Free: 1-800-345-6336

Contact US
  • Lifetime engraving ROADiD RTB Icon Lifetime Engraving
  • Same day shipping ROADiD RTB Icon Same-day Shipping
  • ID for all activities ROADiD RTB Icon iD for All Activities
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