THE ROAD iD MISSION STATEMENT

Our mission is two-fold: One, to educate outdoor enthusiasts about the importance of wearing ID. Two, to provide these athletes with innovative identification products that they will want to include as part of their gear.

OUR DREAM

Our dream is to see the day where wearing ID is as common among athletes as wearing a seatbelt is among motorists.

SPECIAL SAUCE

Our customer service will blow your socks off. We know that EVERY customer interaction is important. You'll find that Road ID is not just another faceless company. We are real, down-to-earth people with personality, heart and soul. We will treat YOU the same way WE want to be treated. It's just that simple.

PURPOSE OVER PROFIT

It’s not about the money. Yes, we have to care about the lines (specifically the bottom one) mostly because our staff likes to get paid...and rent is due on the 1st. But, at ROAD iD, giving back is not an afterthought. We put our purpose first. More specifically, we’re laser focused on. Saving Lives, Providing Peace of Mind, and Fueling Adventure. Our philosophy is this: If we fervently and ethically pursue our purpose, put our customers first, and put forth our best effort, then the bottom line will take care of itself. Furthermore, we commit to being good corporate citizens by financially supporting non-profits that we believe in. But, we DON’T simply make donations with extra profits that are laying around at the end of the year. Instead, we put that commitment first. Donations come out of revenue, not profit. By way of example, ROAD iD Gives Back is an ongoing promise to donate a portion of every (yes, EVERY) order to charity.

BE REMARK-ABLE

When you interact with us, you’re going to want to tell people about it. That’s because we work really hard to deliver a product, service, and journey so blindingly awesome that you can’t help but share it. When you talk about us, you’ll use adjectives like fun, honest, dependable, super fun, personal, passionate, enthusiastic, funny, tenacious, and really exceptionally fun. Oh, and the font on this core value is larger...for a reason. It’s the core value that all the others ladder up to.

FANATICALLY PERSONAL - OUR SPECIAL SAUCE

We believe that people don’t want to do business with businesses. Instead, they prefer to do business with people. Real people. At ROAD iD, you’re going to interact with people that have personality, heart, and soul. You’re not just a number, and we’re not just another faceless company. To that end, we’re gonna treat YOU the way WE want to be treated. It's just that simple. Be warned - you’re gonna want to strap your socks on tight because this fanatical dedication to keeping it real has a tendency to to blow socks clean off.

CARE DEEPLY

We care deeply. Like Grand Canyon deep. We stand behind everything we do and every product we sell. No shortcuts. No excuses. We’re going to work really hard to do things right the first time. When we make a mistake, we’re gonna own it, and make it right. We’ve got your back.

PURPOSE AND PASSION

We save lives and provide priceless peace of mind. At Road ID, we don’t make widgets...we make a difference. Our testimonials provide perpetual inspiration and fuel our relentless passion. We are a great company trying hard to be a great company.

EAR TO THE GROUND, EYE TO THE SKY

Like Vanilla Ice said, “if there was a problem, yo I’ll solve it.” (we know you still have the cassette tape in a box somewhere). We’re never completely satisfied and realize there’s always room for improvement. We listen more than we talk because we know most great ideas come from those closest to the issue. To this end, our ears perk up when someone has a problem or experiences friction, as this usually indicates room for improvement. See something that needs fixin’? Let us know.

CREDIT WHERE CREDIT IS DUE

Road ID is made possible by the grace of God, the love and support of our Families and the freedom provided by our Country.